Many of the largest buying organisations across the UK and Europe are demanding their key suppliers implement “Punchout” technology in their B2B ecommerce solutions.
Like most suppliers to businesses your customers are probably loosely categorised into small, medium and large companies.
But have you fully considered how the ecommerce requirements within these different customer groups are being handled on your B2B webstore and are you using the knowledge of these differences to gain the maximum advantage?
If you’re selling products to other businesses they’re likely to be demanding an increasingly more B2B appropriate experience from your ecommerce webstore (if you’ve got one); or worse still going elsewhere to another competitor ( if you don’t! )
Let’s face it… most sector leading companies have invested heavily in sophisticated ERP solutions to give themselves a competitive and operational edge. But after reaping the traditional benefits of well implemented ERP, increasing numbers of companies are moving on to open up various elements of their ERP solutions direct to their customers to improve the levels of efficiency and customer led services they can offer.
Websites, not people, are increasingly the focus of growth and profitability in the B2B selling space, but B2B ecommerce success is not just about having a great online B2B selling machine. Adding ecommerce “self-service” functionality to your B2B webstore can significantly cut costs and save time for both you and your customers. Making it available will enable your customers to login and perform a variety of routine tasks themselves which they’d normally be totally reliant on your team for.
Do you want to enhance your customers’ experience by streamlining your processes to make their job easier? Then give your customers what they want, when they want it, with the help of the Netalogue™ B2B Ecommerce Platform.
Netalogue were delighted to sponsor and exhibit at this year’s flagship European B2B ecommerce conference event in London’s Canary Wharf this week – the first time this event, which is well established in the USA has made its way to Europe.
